The Antitrust Problem of Zero-Rating

Zero-Rating agreements are those that provides users with access to mobile servicesand applications without charging for the data used. Even though it may seem as a welfare enhancing strategy for the consumer, the scheme also has its shortcomings. I argue that zero rating is a policy that presents both economic and non-economic harms, particularly in poorer countries that rely heavily on cellular data. By conducting a case study of Brazil, I point to the failings of zero-rating and its socioeconomic harms. I propose a concerted strategy to tackle the issue, addressing it through several governmental actions.